Privacy Policy
Last updated: May 30, 2026
Lovify (“Lovify“, “we“, “us” or “our“) is owned, operated, and maintained by Mindsets Ventures Private Limited, a company incorporated under the laws of India. We are committed to protecting your privacy. This Privacy Policy explains what data we collect, how we use it, and the choices you have. Most importantly:
- We do not sell or disclose your personal data to third parties for their own advertising, marketing, or other commercial purposes.
- We only process your information to operate, maintain, and improve the Lovify mobile application and related services (collectively, the “Service“).
1. Definitions
| Term | Meaning |
|---|---|
| Account | A unique profile you create to use Lovify. |
| Personal Data | Information that identifies, relates to, or could reasonably be linked to you, such as name or email address. |
| Usage Data | Technical information about how you interact with the Service (e.g., device type, in-app events, diagnostics). |
| Service Provider | A third-party company that processes data strictly on our behalf (e.g., cloud hosting, analytics, payment facilitators). |
2. What We Collect
We collect only the information necessary to provide the Service:
| Category | Examples | Purpose |
|---|---|---|
| Account Info | First name, optional last name, email address, password hash, couple-pairing code | Create and secure your account; let you sync progress across devices |
| Gameplay Data | Quiz answers, questions played, session timestamps | Match answers with your partner, generate in-app insights |
| Usage Data | Device model, OS version, language, basic crash logs, anonymised IP | Diagnose issues, improve stability & localization |
| Purchase Data | Transaction ID, product ID, subscription status, RevenueCat token | Validate purchases, unlock premium features |
Note on Financial Data: No credit card numbers, banking details, or billing addresses are processed or stored on our servers. All transactions and subscription payments are securely handled by Google Play Billing (or Apple App Store), who act as independent data controllers for financial transactions.
3. How & Why We Use Your Data
- Operate the Service — authenticate you, show quizzes, sync game progress between paired partners.
- Process Purchases — verify in-app purchases and manage premium subscription statuses.
- Improve & Debug — monitor crashes and aggregate feature-usage to prioritize fixes.
- Communicate — send important service-related emails (e.g., account recovery, critical updates). Marketing emails are strictly opt-in and can be unsubscribed from at any time.
We process this data under clear legal bases: performance of a contract (to run the app features you use), legitimate interests (such as app security and analytics), and compliance with applicable legal and financial regulations in India.
4. No Sale or Sharing of Personal Data
We have never sold user data and never will. We do not disclose personal data to advertising networks, data brokers, or other third parties for their independent use. Limited data may be processed by trusted Service Providers—solely to help us run Lovify under strict confidentiality agreements.
| Service Provider | Role | Safeguards |
|---|---|---|
| Firebase (Google LLC) | Real-time database, crash reporting, push notifications | Standard Contractual Clauses (SCCs) & Firebase Data Processing Terms |
| RevenueCat, Inc. | Subscription management (acts as processor) | Data Processing Addendum & SCCs |
| Google Play / Apple | Payment processing & app distribution | Independent controllers; comply with global and local privacy mandates |
5. Data Retention & Deletion
We keep Personal Data only as long as you have an active Lovify account or as required to comply with our statutory financial or legal obligations in India.
If you delete your account from within the mobile app settings, we permanently erase your account details, identifiers, and gameplay history from our live databases. Subscription metadata may be kept as a pseudonymised audit log for up to 90 days strictly to handle billing disputes or chargebacks.
6. International Transfers & Local Compliance
Our servers are hosted in secure cloud data centers, including structures in the European Union and India. For our users in India, we handle data in strict compliance with the Digital Personal Data Protection Act (DPDPA) and Reserve Bank of India (RBI) guidelines for secure processing of digital merchant services.
7. Your Rights
Depending on your location, you have the right to access a copy of your data, correct inaccurate information, or permanently erase your data via our self-service deletion option inside the app.
To exercise your rights, or to file a grievance regarding data processing, you can contact our designated compliance team at [email protected]. We acknowledge and respond to all valid consumer privacy queries within 30 days.
8. Children’s Privacy
Lovify is designed as a platform for couples and is not intended for children under 13. We do not knowingly collect personal information from minors.
9. Security
We implement industry-standard cryptographic and technical controls, including HTTPS transit encryption, least-privilege server access controls, and regular database security reviews to safeguard your private room data.
10. Changes to This Policy
Mindsets Ventures Private Limited reserves the right to update this policy to reflect operational or regulatory changes. If we make material modifications, we will notify you via an in-app notice or email at least 14 days before the terms take effect.
11. Contact Us
For questions about this Privacy Policy, your data rights, or our compliance setup, please contact our corporate office:
- Entity Name: Mindsets Ventures Private Limited
- Email: [email protected]
- Official Website: lovifycouple.com